Marketing & Digital Growth
Marketing & Digital Growth
I help businesses grow through clear marketing strategy, data-driven content, and AI-workflows.
Marketing & Communications Team Lead
University of Toronto
Led the planning and execution of integrated marketing campaigns across digital and in-person channels to increase student engagement and event participation.
Campaigns
15+
Events
20+
Marketing & Communications Team Lead
University of Toronto
Led the planning and execution of integrated marketing campaigns across digital and in-person channels to increase student engagement and event participation.
Campaigns
15+
Events
20+
SEO & Content Strategy
Integria Consulting
Conducted SEO audits, customer behavior analysis, and content development to improve website performance and search visibility across multiple client accounts.
Follower Growth
20%
Delivery
100%
SEO & Content Strategy
University of Toronto
Conducted SEO audits, customer behavior analysis, and content development to improve website performance and search visibility across multiple client accounts.
Follower Growth
20%
Delivery
100%
Marketing Strategy & Campaigns
Great White North
Supported marketing strategy and campaign execution for one of Canada’s leading sports event production companies, helping drive registrations and brand engagement across large-scale endurance and community events.
Registration Growth
10%
Campaign Reach
70k
Marketing Strategy & Campaigns
University of Toronto
Supported marketing strategy and campaign execution for one of Canada’s leading sports event production companies, helping drive registrations and brand engagement across large-scale endurance and community events.
Registration Growth
10%
Campaign Reach
70k
My Strategy
A simple, data-driven framework that turns marketing ideas into real results.
01
Discover
I look at the market and what competitors are doing. By talking to customers and looking at trends, I find the best ways to help a brand stand out and grow.
Define
I take what I learned and build a clear plan. I decide on the right message and the best platforms to reach the right people so they know exactly what the brand offers.
02
Develop
I create the actual marketing materials. This includes making social media graphics, filming videos, and building website pages that look good and get people to take action.
03
Deliver
I post the content on social media and send out emails. I track the data to see what is working best and make sure every project is finished on time to reach our goals.
04
My Strategy
A simple, data-driven framework that turns marketing ideas into real results.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
My Strategy
A simple, data-driven framework that turns marketing ideas into real results.
01
Discover
I look at the market and what competitors are doing. By talking to customers and looking at trends, I find the best ways to help a brand stand out and grow.
Define
I take what I learned and build a clear plan. I decide on the right message and the best platforms to reach the right people so they know exactly what the brand offers.
02
Develop
I create the actual marketing materials. This includes making social media graphics, filming videos, and building website pages that look good and get people to take action.
03
Deliver
I post the content on social media and send out emails. I track the data to see what is working best and make sure every project is finished on time to reach our goals.
04
Skills
Skills
Marketing Strategy
Marketing Strategy
Growth Marketing
Growth Marketing
SEO & Analytics
SEO & Analytics
Design Systems
Design Systems
Branding & Identity
Branding & Identity
Workshops
Workshops
Design Sprint
Design Sprint
Interaction Design
Interaction Design
User Testing
User Testing
Social Media Marketing
Social Media Marketing
AI-Powered Workflows
AI-Powered Workflows
Leadership & Collaboration
Leadership & Collaboration
Mentoring
Mentoring
Content Strategy
Content Strategy
+ More
+ More
Experience
Experience
SEO & Content Strategy
SEO & Content Strategy
SEO & Content Strategy
Integria Consulting
Integria Consulting
Integria Consulting
May 2025 - Present
May 2025 - Present
Marketing & Communications Team Lead
Marketing & Communications Team Lead
Marketing & Communications Team Lead
University of Toronto
University of Toronto
May 2024 - Present
May 2024 - Present
Product Marketing & Partnerships Intern
Product Marketing & Partnerships Intern
Product Marketing & Partnerships Intern
Alynd
Alynd
Jan 2026 - Present
Jan 2026 - Present
Marketing Strategy & Campaigns Coordinator
Marketing Strategy & Campaigns Coordinator
Marketing Strategy & Campaigns Coordinator
GWN Events
GWN Events
May 2025 - Sep 2025
May 2025 - Sep 2025